Select Bibliography


Adams, Samuel Hopkins.  The Great American Fraud: Articles on the Nostrum Evil and Quackery.  Chicago: American Medical Association, 1912.


Alexander, George J.  Honesty and Competition: False-Advertising Law and Policy Under FTC Administration.  Syracuse: Syracuse University Press, 1967.


American Medical Association.  Nostrums and Quackery: Articles on the Nostrum Evil and Quackery, Reprinted, With Additions and Modifications, From the Journal of the American Medical Association.  2nd ed.  Chicago: American Medical Association, 1912.


Anderson, Oscar E., Jr. The Health of a Nation: Harvey W. Wiley and the Fight for Pure Food.  Chicago: University of Chicago Press, 1958.


Bingham, A. Walter.  Snake Oil Syndrome: Patent Medicine Advertising.  Hanover, Mass.: Christopher, 1994.


Bok, Edward, The Americanization of Edward Bok: An Autobiography.  New York: Scribner’s, 1921.

Brasch, Walter. Forerunners of the Revolution: Muckrakers and the American Social Conscience.  Lanham, MD: University Press of America, 1990.

Cassedy, James H.  "Muckraking and Medicine: Samuel Hopkins Adams."  American Quarterly 16:1 (Spring 1964): 85-99.


Chalmers, David M. The Social and Political Ideas of the Muckrakers.  New York: Citadel Press, 1964.


Chase, Stuart, and F. J. Schlink.  Your Money’s Worth: a Study in the Waste of the Consumer’s Dollar.  New York: Macmillan, 1927.


Coppin, Claton A., and Jack High.  The Politics of Purity: Harvey Washington Wiley and the Origins of Federal Food Policy.  Ann Arbor: University of Michigan Press, 1999.


Creighton, Lucy Black.  Pretenders to the Throne: The Consumer Movement in the United States.  Lexington, Mass.: Heath and Co., 1976.


Davis, G. Cullom.  “The Transformation of the Federal Trade Commission, 1914-1929.” Mississippi Valley Historical Review 49:3 (December 1962): 437-455.


Eisenach, Eldon J.  The Lost Promise of Progressivism.  Lawrence: University of Kansas Press, 1994.


Federal Trade Commission.  Annual Reports, 1915-1932.  Washington, DC: Government Printing Office, 1915-1933.


Filler, Louis.  Muckraking and Progressivism in the American Tradition.  New Brunswick, N.J.: Transaction Publishers, 1996.


Goodwin, Lorine Swainston.  The Pure Food, Drink, and Drug Crusaders, 1879-1914.  Jefferson, NC: McFarland & Company Inc., 1999.


Handler, Milton.  “False and Misleading Advertising.” Yale Law Journal 39 (1929-1930): 22-51.


Handler, Milton.  “The Jurisdiction of the Federal Trade Commission Over False Advertising.” Columbia Law Review 31:4 (April 1931): 527-560.


Hase, Albert E.  “What Vigilance Work Has Accomplished Under the Printers’ Ink Statute.” Printers’ Ink, 16 June 1921, 44-56, 138-150.


Henderson, Gerard C.  The Federal Trade Commission: A Study in Administrative Law and Procedure.  New Haven: Yale University Press, 1924.


Jackson, Charles O.  Food and Drug Regulation in the New Deal.  Princeton: Princeton University Press, 1970.


Kallet, Arthur, and F. J. Schlink.  100,000,000 Guinea Pigs: Dangers in Everyday Foods, Drugs, and Cosmetics.  New York: Vanguard Press, 1932.


Kenner, H. J.  The Fight For Truth in Advertising.  New York: Round Table Press, Inc., 1936.


Kolko, Gabriel.  The Triumph of Conservatism: A Reinterpretation of American History, 1900-1916.  Cambridge: Harvard University Press, 1963.


Laird, Pamela Walker.  Advertising Progress: American Business and the Rise of Consumer Marketing.  Baltimore: Johns Hopkins University Press, 1998.


Lears, Jackson.  Fables of Abundance: A Cultural History of Advertising in America.  New York: Basic Books, 1994.


Marchand, Roland.  Advertising the American Dream: Making Way for Modernity, 1920-1940.  Berkeley: University of California Press, 1985.


McCormick, Richard L.  “The Discovery That Business Corrupts Politics: A Reappraisal of the Origins of Progressivism.” American Historical Review 86 (1981): 247-74.


McCraw, Thomas K.  Prophets of Regulation.  Cambridge: Belknap of Harvard University Press, 1984.


Norris, James D. Advertising and the Transformation of American Society, 1865-1920.  New York: Greenwood Press, 1990.


Okun, Mitchell.  Fair Play in the Marketplace: The First Battle for Pure Food and Drugs.  Dekalb: Northern Illinois University Press, 1986.


Pease, Otis.  The Responsibilities of American Advertising: Private Control and Public Influence, 1920-1940.  New Haven: Yale University Press, 1958.


Pisani, Donald J.  “Promotion and Regulation: Constitutionalism and the American Economy.” Journal of American History 74:3 (December 1987): 740-768.


Pope, Daniel.  “The Advertising Industry and World War I.” Public Historian 2:3 (Spring 1980): 4-25.


Pope, Daniel.  The Making of Modern Advertising.  New York: Basic Books, 1983.


Pope, Daniel.  “Advertising as a Consumer Issue: An Historical View.” Journal of Social Issues 47:1 (1991): 41-56.


Preston, Ivan L.  The Great American Blow Up: Puffery in Advertising and Selling.  Madison: University of Wisconsin Press, 1975.


Preston, Ivan L.  The Tangled Web They Weave: Truth, Falsity, and Advertising.  Madison: University of Wisconsin Press, 1994.


Romer, John Irving.  “Legal Repression of Dishonest Advertising.” Printers’ Ink, 16 November 1911, 3-22.


Schneirov, Matthew.  The Dream of a New Social Order: Popular Magazines in America, 1893-1914.  New York: Columbia University Press, 1994.


Silber, Norman Isaac. Test and Protest: The Influence of Consumers Union.  New York: Holmes and Meier, 1983.


Stage, Sarah.  Female Complaints: Lydia Pinkham and the Business of Women's Medicine.  New York: Norton, 1979.


Star, Paul A.  The Social Transformation of American Medicine: The Rise of a Sovereign Profession and the Making of a Vast Industry.  New York: Basic Books, 1982.


Steinberg, Salme Harju.  Reformer in the Marketplace: Edward W. Bok and the Ladies’ Home Journal.  Baton Rouge: Louisiana State University Press, 1979.


Stole, Inger L.  “Selling Advertising: The U.S. Advertising Industry and Its Public Relations Activity, 1932-1945.”  Ph.D. disseratation, University of Wisconsin-Madison, 1998.


Strasser, Susan.  Satisfaction Guaranteed: The Making of the American Mass Market.  Washington: Smithsonian Institution Press, 1989.


Tedlow, Richard S.  “From Competitor to Consumer: The Changing Focus of Federal Regulation of Advertising, 1914-1938.” Business History Review 55:1 (Spring 1981): 35-58.


Temin, Peter.  Taking Your Medicine: Drug Regulation in the United States.  Cambridge: Harvard University Press, 1980.


Thelen, David P.  “Patterns of Consumer Consciousness in the Progressive Movement: Robert M. LaFollette, the Antitrust Persuasion, and Labor Legislation.” In The Quest for Social Justice, Ralph E. Aderman, ed.  Madison: University of Wisconsin Press, 1983.


Tomes, Nancy.  “Merchants of Health: Medicine and Consumer Culture in the United States, 1900-1940.” Journal of American History 88:2 (September 2001): 519-547.


Van Doren, D. H.  “Honest Advertising Statutes.” Columbia Law Review 17 (1917): 258-260.


Weibe, Robert H. Businessmen and Reform: A Study of the Progressive Movement.  Reprint edition.  Chicago: Ivan R. Dee, 1989.


Weibe, Robert H. The Search for Order 1877-1920.  New York: Hill and Wang, 1967.


Weinstein, James.  The Corporate Ideal and the Liberal State, 1900-1918.  Boston, Beacon Press, 1969.


Witherspoon, E. M.  "Courage of Convictions: The St. Louis Post-Dispatch, the New York Times, and Reform of the Pure Food and Drug Act, 1933-1937."  Journalism and Mass Communication Quarterly 75:4 (Winter 1998): 776-788.


Wood, Donna J. “The Strategic Use of Public Policy: Business Support for the 1906 Pure Food and Drug Act,” Business History Review 59 (Autumn 1985): 403-432.


Wood, Donna J.  Strategic Uses of Public Policy: Business and Government in the Progressive Era.  White Plains, NY: Pitman Publishing Inc., 1986.


Young, James Harvey.  Pure Food: Securing the Federal Food and Drugs Act of 1906.  Princeton: Princeton University Press, 1989.


Young, James Harvey.  Toadstool Millionaires: A Social History of Patent Medicines in America Before Federal Regulation.  Princeton: Princeton University Press, 1961.


Some important early cases


The jurisdiction of the FTC:


Sears, Roebuck v. FTC, 285 F. 307 (7th Cir., 1919)

FTC v. Winsted Hosiery, 258 U.S. 483 (1922)

FTC v. Raladam, 283 U.S. 643 (1931)


“False” claims:


FTC v. Universal Battery, 2 FTC 95 (1919)

Royal Baking Powder v. FTC, 282 Fed. 744 (2nd Cir., 1922)

L.B. Silver Co. v. FTC, 289 Fed. 985 (6th Cir., 1923)

Proctor and Gamble Co. v. FTC, 11 F. (2d) 47 (6th Cir., 1926)

Ostermoor & Co. v. FTC, 16 F. (2d) 962 (2nd Cir., 1927)

FTC v. Balme, 277 U.S. 598 (1928)

Indiana Oak Co. v. FTC, 278 U.S. 623 (1928)

Berkey and Gay Furniture Co. v. FTC, 42 F. (2d) 427 (6th Cir., 1930)

FTC v. Raladam, 283 U.S. 643 (1931)

FTC v. Good Grape Co., 45 F. (2d) 70 (6th Cir., 1931)

FTC v. Algoma Lumber Co., 291 U.S. 67 (1934)

M.E. Moss Co. v. FTC, 19 FTC 467 (1934)

Edwin Cigar Co. v. FTC, 22 FTC 462 (1936)

FTC v. Standard Education Society, 302 U.S. 112 (1937)


Misrepresenting origin of products:


Franklin Coal Co. v. FTC, 17 F. (2nd) 1012 (8th Cir., 1926)

FTC v. Bradley, 31 F. (2d) 569 (2nd Cir., 1929)


Advertising re-released films as new:


Fox Film Corp. v. FTC, 296 Fed. 353 (2nd Cir., 1924)


False claims of price reduction:


Chicago Portrait v. FTC, 4 F. (2d) 759 (7th Cir., 1925)

John C. Winston Co. v. FTC, 3 F. (2d) 961 (3rd Cir., 1925)


FTC’s power to investigate claims:


FTC v. American Tobacco Co., 264 U.S. 298 (1924)

FTC v. Lorillard Co., 264 U.S. 298 (1924)




The Printers’ Ink Model Statute


Any person, firm, corporation or association who, with intent to sell or in any way dispose of merchandise, securities, service, or anything offered by such person, firm, corporation, or association, directly or indirectly, to the public for sale or distribution, or with the intent to increase the consumption thereof, or to induce the public in any manner to enter into obligation relating thereto, or to acquire title thereto, or an interest therein, makes, publishes, disseminates, circulates, or places directly before the public, or causes, directly or indirectly, to be made, published, disseminated, circulated, or places before the public, in this State, in a newspaper or other publication, or in the form of a book, notice, hand-bill, poser, bill, circular, pamphlet, or letter, or in any other way, an advertisement of any sort regarding merchandise, securities, service, or anything so offered to the public, which advertisement contains any assertion, representation or statement of fact which is untrue, deceptive or misleading, shall be guilty of a misdemeanor.


Previous Page

Back to Research Page