Broadcast Advertising [index]

Arceneaux, Noah.  “The Wireless Window: Department Stores and Radio Retailing in the 1920s.”  Journalism and Mass Communication Quarterly 83:3 (Autumn 2006): 581-595.

Arceneaux, Ronald J. (Noah)  “Department Stores and the Origins of American Broadcasting, 1910–1931.”  PhD dissertation, University of Georgia, 2007.

Arlen, Michael J.  Thirty Seconds.  New York: FSG, 1980.

Arnold, Frank.  Broadcast Advertising: The Fourth Dimension.  New York: John Wiley and Sons, 1931.

N.W. Ayer & Son.  What About Radio?  New York: privately published, 1931.

Barnouw, Erik. The Sponsor: Notes on a Modern Potentate. New York: Oxford University Press, 1978.

Benoit, William L.  Seeing Spots: A Functional Analysis of Presidential Election Advertisements, 1952-1996.  Westport, Conn.: Praeger, 1999.

Berkman, Dave.  "The Development of American Television as an Advertising-Supported Medium: As Seen by the Contemporary American Press."  Journal of Advertising History 10:2 (1987): 14-29.

Bruce, Amanda Lynn. “Creating Consumers and Protecting Children: Radio, Early Television, and the American Child, 1930–1960.  PhD dissertation, State University of New York, Stony Brook, 2008.

Cantrill, Hadley, and Gordon W. Allport.  The Psychology of Radio.  New York: Harper, 1935.

Columbia Broadcast System.  Broadcast Advertising- The Sales Voice of America.  New York: CBS, 1929.

Craig, Steve. “The More They Listen, the More They Buy”: Radio and the Modernizing of Rural America, 1930-1939.” Agricultural History 80 (Winter 2006): 1-16.

Diamant, Lincoln.  Television's Classic Commercials: The Golden Years, 1948-1958.  New York: Hastings House, 1971.

Dunlap, Orrin E.  Advertising by Radio.  New York: The Ronald Press, 1929.

Dunlap, Orrin E.  Radio in Advertising.  New York: Harper and Brother, 1931.

Dygert, Warren.  Radio as an Advertising Medium.  New York: McGraw-Hill, 1939.

Elder, Robert.  Does Radio Sell Goods?  New York: CBS, 1931.

Havig, Alan.  “Frederic Wakeman’s The Hucksters and the Postwar Debate over Commercial Radio.” Journal of Broadcasting 28:2 (Spring 1984): 198-

Hettinger, Herman S.  A Decade of Radio Advertising.  Chicago: University of Chicago Press, 1933.

Hettinger, Herman S.  The Use of Radio Broadcasting as an Advertising Medium in the United States.  Chicago: University of Chicago Press, 1933.

Hettinger, Herman S., and Walter J. Neff.  Practical Radio Advertising.  New York: Prentice-Hall, 1938.

Lavin, Marilyn.  “Creating Consumers in the 1930s: Irna Phillips and the Radio Soap Opera.”  Journal of Consumer Research 22:1 (June 1995): 75-89.

McChesney, Robert W. Telecommunications, Mass Media, and Democracy: The Battle for Control of US Broadcasting, 1928-1935. New York: Oxford University Press, 1993.

McMahon, Harry Wayne.  The Television Commercial.  New York: Hastings House, 1957.

Mashon, Kenneth M.  “NBC, J. Walter Thompson, and the Evolution of Prime Time Television Programming and Sponsorship, 1946-1958.”  PhD dissertation, University of Maryland, 1995.

Meyers, Cynthia Barbara.   “Admen and the Shaping of American Commercial Broadcasting, 1926–1950.” PhD dissertation, University of Texas, Austin, 2005.

Meyers, Cynthia B. “The Problems with Sponsorship in U.S. Broadcasting, 1930s–1950s: Perspectives from the Advertising Industry.” Historical Journal of Film, Radio, and Television 31 (September 2011): 355–372.

Meyers, Cynthia B.  A Word From Our Sponsors: Admen, Advertising, and the Golden Age of Radio.  New York: Fordham University Press, 2013.

Midgley, Ned.  Advertising and the Business Side of Radio.  Englewood Cliffs, NJ: Prentice-Hall, 1948.

Newman, Kathleen M.  "Critical Mass:  Advertising, Audiences, and Consumer Activism in the Age of Radio."  PhD dissertation, Yale University, 1997.

Newman, Kathleen M.  Radioactive: Advertising and Consumer Activism, 1935-1947.  Berkeley: University of California Press, 2004.

Oakner, Larry.  And Now a Few Laughs From Our Sponsor: The Best of 50 Years of Radio Commercials.  New York: Wiley, 2002.

O'Neil, Neville, ed.  The Advertising Agency Looks at Radio.  New York: D. Appleton & Co., 1932.

Price, Jonathon.  Commercials: The Best Thing on TV.  New York: Viking Press, 1978.

Rutherford, Paul.  The New Icons? The Art of Television Advertising.  Toronto: University of Toronto Press, 1994.

Samuel, Lawrence R.  Brought To You By: Postwar Television Advertising and the American Dream.  Austin: University of Texas Press, 2001.

Savan, Leslie.  The Sponsored Life: Ads, TV, and American Culture.  Philadelphia: Temple University Press, 1994.

Smith, F. L. "Quelling Radio's Quacks: The FCC's First Public-Interest Programming Campaign (Medical Radio Advertising, United States)." Journalism Quarterly 71:3 (1994): 594-608. 

Smulyan, Susan.  Selling Radio: The Commercialization of American Broadcasting, 1920-1934.  Washington DC: Smithsonian Institution Press, 1994.

Socolow, Michael J.  "Questioning Advertising's Influence over American Radio: The Blue Book Controversy of 1945-1947."  Journal of Radio Studies 9 (December 2002): 282-302.

Socolow, Michael J.  "Psyche and Society: Radio Advertising and Social Psychology in America, 1923-1936."  Historical Journal of Film, Radio, and Television 24 (October 2004): 517-534.

Spalding, John W.  "1928: Radio Becomes a Mass Advertising Medium."  Journal of Broadcasting 8 (Winter 1964): 31-44.

Stevens, Paul.  I Can Sell You Anything.  New York: Peter Wyden, 1972.

Vogt, Randall Lee.  "The Rise of an American TV Model: Network Scheduling, Production, and Sponsorship of Programs from 1948 to 1959."  PhD dissertation, University of Wisconsin, 1993.

Walle, A.H.  "Commercial Television, Globalization, and the Public Interest: The History of Voice of Firestone."  Journal of Advertising History 10:2 (1987): 47-60.

West, Darrell M.  Air Wars: Television Advertising in Election Campaigns, 1952-2004.  Washington: Congressional Quarterly Press, 2005.

White, Mimi.  Tele-Advising: Therapeutic Discourse in American Television.  Chapel Hill: University of North Carolina Press, 1992.

Winick, Charles.  Taste and the Censor in Television.  New York: Fund for the Republic, 1959.

Wolfe, Charles H., ed.  Modern Radio Advertising.  Chicago: Funk and Wagnalls, 1948.