Psychology and Motivation Research in Advertising [index]
Balmer, Edwin. The Science of Advertising. Chicago: Wallace Press, 1909.
Casson, Herbert N. Ads and Sales: A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management. Chicago: McClurg, 1911.
Curti, Merle. "The Changing Concept of Human
Nature in the Literature of American Advertising." Business History
Review 41 (Winter 1967): 335-357.
Curti, Merle. "The Changing Concept of Human Nature in the Literature of American Advertising." Business History Review 41 (Winter 1967): 335-357.
Dichter, Ernst. Getting Motivated: The Secret Behind Individual Motivations by the Man Who Was Not Afraid to Ask Why. New York: Pergamon Press, 1979.
Donovan, H. M. Advertising Response: A Research into Influences That Increase Sales. Philadelphia: Lippincott, 1924.
French, George. The Art and Science of Advertising. Boston: Sherman, French, 1909.
Gitre, Edward J. K. “Importing Freud: First-Wave Psychoanalysis, Interwar Social Sciences, and the Interdisciplinary Foundations of an American Social Theory.” Journal of the History of the Behavioral Sciences 46 (Summer 2010): 239–262.
Hattwick, Melvin S. How to Use Psychology for Better Advertising. New York: Prentice Hall, 1950.
Hopkins, Claude C. Scientific Advertising. New York: H.B. Moore, 1923.
Horowitz, Daniel. "The Emigre as Celebrant of American Consumer Culture: George Katona and Ernest Dichter" in Getting and Spending: European and American Consumer Societies in the Twentieth Century, Susan Strasser, et.al., eds. New York: Cambridge University Press, 1998.
Kreshel, Peggy J. “Advertising Research in the Pre-Depression Years: A Cultural History.” Journal of Current Issues and Research in Advertising 15 (Spring 1993): 59-75.
Kuna, David P. "The Psychology of Advertising, 1896-1916." Ph.D. dissertation, University of New Hampshire, 1976.
Leach, Eugene E. "Mastering the Crowd: Collective Behavior and Mass Society in American Social Thought, 1917-1939." American Studies 27 (1986): 99-114.
Link, Henry C. New Psychology of Selling and Advertising. New York: Macmillan, 1932.
Lucas, Darrell B., and Steuart Henderson Britt. Advertising Psychology and Research: An Introductory Book. New York: McGraw-Hill, 1950.
Lynch, Edmund C. “Walter Dill Scott: Pioneering Industrial Psychologist.” Business History Review 42 (Summer 1968): 149-170.
Martineau, Pierre. Motivation in Advertising: Motives that Make People Buy. New York: McGraw-Hill, 1957.
McMahon, A. Michael. "An American Courtship: Psychologists and Advertising Theory in the Progressive Era." American Studies 13 (1972): 5-18.
Newman, Joseph W. Motivation Research and Marketing Management. Cambridge: Harvard University Press, 1957.
Pettit, Michael. The Science of Deception: Psychology and Commerce in America. New York: Oxford University Press, 2013.
Poffenberger, Albert T. Psychology in Advertising. New York: A.W. Shaw, 1925.
Samuel, Lawrence R. Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America. Philadelphia: University of Pennsylvania Press, 2010.
Scott, Walter Dill. The Psychology of Advertising. Boston: Small, Maynard, 1908.
Smith, George H. Motivation Research in Advertising and Marketing. New York: McGraw-Hill, 1954.
Socolow, Michael J. "Psyche and Society: Radio Advertising and Social Psychology in America, 1923-1936." Historical Journal of Film, Radio, and Television 24 (October 2004): 517-534.
Strong, Edward K. The Psychology of Selling and Advertising. New York: McGraw Hill, 1925.
Wells, Coleman Harwell. “Remapping America: Market Research and American Society, 1900-1940.” PhD dissertation, University of Virginia, 1999.