Public Relations [index]
Abrams, Janet Y. "Constructing the Corporate Image: Architecture, Mass Media, and Management in the Early Multinational Corporation, a Case Study of the National Cash Register Company, Dayton, OH, 1884-1906." PhD dissertation, Princeton University, 1989.
Aldrich, Mark. “Public Relations and Technology: The ‘Standard Railroad of the World’ and the Crisis in Railroad Safety, 1897–1916.” Pennsylvania History 74 (Winter 2007): 74–104.
Alwood, Edward. “The Role of Public Relations in the Gay Rights Movement, 1950-1969.” Journalism History 41:1 (Spring 2015): 11-20.
Anderson, William B. "Crafting the National Pastime's Image: The History of Major League Baseball Public Relations." Journalism and Mass Communication Monographs 5:1 (Spring 2003).
Bernays, Edward L. Crystallizing Public Opinion. New York: Boni and Liveright, 1923.
Bernays, Edward L. Biography of an Idea: Memoirs of Public Relations Council Edward L. Bernays. New York: Simon and Schuster, 1965.
Bernays, Edward L. "Emergence of the Public Relations Council: Principles and Recollections." Business History Review 45 (August 1971): 296-313.
Bird, William L. Better
Living: Advertising, Media, and the New Vocabulary of Business Leadership,
1935-1955. Evanston: Northwestern University Press, 1999.
Evanston: Northwestern University Press, 1999.
Carey, Alex. Taking the
Risk Out of Democracy: Corporate Propaganda Versus
Freedom and Liberty. Urbana: University of Illinois
Urbana: University of Illinois Press, 1997.
Cecil, Matthew C. "Seductions of Spin: Public Relations and the FBI Myth." PhD dissertation, University of Iowa, 2000.
Crawford, Kenneth Gale. The Pressure Boys: The Inside Story of Lobbying in America. New York: Messner, 1939.
Curtain, Patricia. “Discourses of American Indian Racial Identity in the Public Relations Materials of the Harvey Company, 1902-1936.” Journal of Public Relations Research 23:4 (2011): 368-396.
Cutlip, Scott M. The Unseen Power: Public Relations, A History. Hillsdale, NJ: Erlbaum, 1994.
Cutlip, Scott M. Public Relations History: From the 17th to the 20th Century. Hillsdale, NJ: Erlbaum, 1995.
Deakin, James. The Lobbyists. Washington DC: Public Affairs Press, 1966. Some material on PR and public opinion.
Ewen, Stuart. PR!: A Social History of Spin. New York: Basic Books, 1996.
Wolf, Elizabeth. Selling Free Enterprise: The
Business Assault on Labor and Liberalism, 1945-1960. Urbana:
University of Illinois Press, 1994.
Fones Wolf, Elizabeth. "Creating a Favorable Business Climate: Corporations and Radio Broadcasting, 1934-1954." Business History Review 73, No. 2 (Summer 1999): 221-255.
Fullerton, Ronald A. “The Art of Public Relations: U.S. Department Stores, 1876-1923.” Public Relations Review 16:3 (Fall 1990): 68-79.
Galambos, Louis. The Public Image of Big Business in America, 1880-1940. Baltimore: Johns Hopkins University Press, 1975.
Golden, L.L.L. Only by Public Consent: American Corporations' Search for Favorable Public Opinion. New York, 1968.
Gower, Karla K. "Rediscovering Women in Public Relations: Women in the Public Relations Journal, 1945-1972." Journalism History 27:1 (Spring 2001): 14-21.
Gower, Karla K. Public Relations and the Press: The Troubled Embrace. Evanston: Northwestern University Press, 2007.
Gray, David A. “Managing Motivation: The Seth Seiders Syndicate and the Motivational Publicity Business in the 1920s.” Winterthur Portfolio 44 (Spring 2010): 77–122.
Gruening, Ernest. The Public Pays: A Study of Power Propaganda. New York: Vanguard Press, 1931. (PR by public utilities to influence legislation in the 1920s)
Henry, Susan. "Anonymous in Her Own Name: Public Relations Pioneer Doris Fleischman." Journalism History 23:2 (Spring 1997): 50-62.
Henry, Susan. "There is Nothing in This Profession That a Woman Cannot Do: Doris E. Fleischman and the Beginnings of Public Relations." American Journalism 16:2 (Spring 1999): 85-111.
Howlett, Michael, and Rebecca Raglon. “Constructing the Environmental Spectacle: Green Advertisements and the Greening of the Corporate Image, 1910-1990.” Environmental History Review 16:4 (Winter 1992): 53-68.
Ray Eldon. Courtier to the Crowd: The Story of Ivy L. Lee and the
Development of Public Relations. Ames: Iowa State
University Press, 1986.
Ames: Iowa State University Press, 1986.
Hill, John W. The Making of a Public Relations Man. New York: McKay, 1963.
Irwin, Will. Propaganda and the News. New York: Whittlesey House, 1936.
Jackall, Robert, and Janine M. Hirota. Image Makers: Advertising, Public Relations, and the Ethos of Advocacy. Chicago: University of Chicago Press, 2000.
Jones, John Price, and David McLaren Church. At the Bar of Public Opinion: A Brief for Public Relations. New York: Inter-River Press, 1939.
Kay, Gwen. “Healthy Public Relations: The FDA’s 1930s Legislative Campaign.” Bulletin of Medical History 75 (2001): 446-487.
Kelly, Stanley, Jr. Professional Public Relations and Political Power. Baltimore: Johns Hopkins University Press, 1956.
Kerr, Robert L. "Creating the Corporate Citizen: Mobil Oil's Editorial Advocacy Campaign in the New York Times to Advance the Right and Practice of Corporate Political Speech." American Journalism 21 (Fall 2004): 39-62.
Key, V. O. Politics, Parties, and Pressure Groups. Fourth edition. New York: Crowell, 1958.
Kirk, Jeremy. The Build-Up Boys. New York: Scribner’s, 1950. (PR)
Lamme, Margot Opdycke. “Outside the
Prickly Nest: Revisiting Doris Fleischman.”
American Journalism 24 (Summer 2007): 85–107.
Lamme, Margot Opdyke, and Karen Miller Russell. “Removing the Spin: Toward a New Theory of Public Relations History.” Journalism and Communication Monographs 11:4 (Winter 2010): 281-362.
Lamme, Meg Opdyke. “Shining the Calcium Light: The WCTU and Public Relations History.” Journalism and Mass Communications Quarterly 88:2 (Summer 2011): 245-266.
Lamme, Margot Opdycke, and Lisa Mullikin Parcell. “Promoting Hershey: The Chocolate Bar, the Chocolate Town, the Chocolate King.” Journalism History 38:4 (Winter 2013): 198-208.
Lamme, Margot Opdycke. Public Relations and Religion in American History: Power of the Word. New York: Routledge, 2013.
Lee, Ivy. Publicity: Some of the Things it is and is Not. New York: Industries Publishing Co., 1925.
Lewis, David L. The Public Image of Henry Ford.
Detroit: Wayne State University Press, 1976.
Detroit: Wayne State University Press, 1976.
Lloyd, Craig M. Aggressive Introvert: Herbert Hoover and
Public Relations Management, 1912-1932. Columbus: Ohio
State University Press, 1973.
Columbus: Ohio State University Press, 1973.
McCamy, James L. Federal Publicity: Its Practice in Federal Administration. Chicago: University of Chicago Press, 1939.
Maney, Richard. Fanfare,
the Confessions of a Press Agent. New York: Harper, 1957. Berkeley:
University of California Press, 1998.
Marchand, Roland. Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business.
Berkeley: University of California Press, 1998.
Martinelli, Diana Knott, and Shannon A. Bowen. “The Public Relations Work of Journalism Trailblazer and First Lady Confident Lorena Hickok, 1937-45.” Journalism History 35:3 (Fall 2009): 131-140.
Miller, Karen S. The Voice of Business: Hill & Knowlton and Postwar Public Relations. Chapel Hill: University of North Carolina Press, 1999.
Moore, Kimbery Williams. "Toward and Inclusive History of PR: An Examination of the Founding of the NAACP and ADL and Their Uses of PR, 1907-1917." PhD dissertation, University of North Carolina, 2003.
Moran, Christopher Richard. “The Last Assignment: David Atlee Phillips and the Birth of CIA Public Relations.” International History Review 35 (April 2013): 337–355.
Mullikin Parcell, Lisa, and Margot Opdyke Lamme. “Not Merely an Advertisement: Purity, Trust, and Flour, 1880-1930,” American Journalism 29:4 (Fall 2012): 94-127.
Nye, David E. Image Worlds: Corporate Identities at General Electric, 1890-1930. Cambridge: MIT Press, 1985.
Olasky, Marvin. "Bringing Order Out of Chaos: Edward Bernays and the Salvation of Society Through Public Relations." Journalism History 12:1 (Spring 1985): 17-21.
Olasky, Marvin. "Corporate Public Relations: A New Historical Perspective." Journalism Monographs, No. 102 (1987).
Pearson, R. "Perspectives on Public Relations History." Public Relations Review 16:3 (Fall 1990): 27-38.
Pimlott, J. A. R. Public Relations and American Democracy. Princeton: Princeton University Press, 1951.
Pratt, Joseph A., et al. Voice in the Marketplace: A History of the National Petroleum Council. College Station: Texas A&M Press, 2001.
Raucher, Alan. Public Relations and Business,
1900-1929. Baltimore: Johns Hopkins University Press,
Baltimore: Johns Hopkins University Press, 1968.
Reichenbach, Harry. Phantom Fame. New York: Simon & Schuster, 1931. (early press agent)
John W., ed. The
Corporation and its Publics: Essays on the Corporate Image. New York: John Wiley and Sons, 1963.
Ross, Irwin. The Image Merchants. Garden City, NY: Doubleday, 1959.
Scott, David Meerman, and Richard Jurek. Marketing the Moon: The Selling of the Apollo Lunar Program. Cambridge: MIT Press, 2014.
Sheehan, Steven T. "The Rise and Fall of the Consumer's Democracy: Class, Consumption, Manhood, and Citizenship in American Public Relations and Popular Culture." PhD dissertation, Indiana University, 2003.
St. John, Burton. “A View That’s Fit to Print: The National Association of Manufacturers’ Free Enterprise Rhetoric as Integration Propaganda in the New York Times, 1937-1939.” Journalism Studies 11:3 (2010): 377-392.
St. John, Burton, Margot Opdycke Lamme, and Jacquie L’Etang, eds. Pathways to Public Relations: Histories of Practice and Profession. New York: Routledge, 2014.
Stole, Inger L. Advertising on Trial: Consumer Activism and Corporate PR in the 1930s. Urbana: University of Illinois Press, 2006.
Straughan, Dulcie M. “Women's Work: Public Relations Efforts of the US Children's Bureau to Reduce Infant and Maternal Mortality, 1912-1921." Public Relations Review 27 (2001)” 337-351.
Straughan, Dulcie M. "Lift Every Voice and Sing": The Public Relations Efforts of the National Association for the Advancement of Colored People, 1960-65." Public Relations Review 30 (2004): 49-60.
Straughan, Dulcie M. "Lifting as We Climb": The Role of the National Association Notes in Furthering the Issues Agenda of the National Association of Colored Women, 1897-1920.” Media History Monographs 8:2 (2006).
Sullivan, Sara. “Corporate Discourses of Sponsored Films of Steel Production in the United States, 1936–1956.” Velvet Light Trap 72 (Fall 2013): 33–43.
Tedlow, Richard S. Keeping the Corporate Image: Public Relations and Business, 1900-1950. Greenwich, Conn.: JAI Press, 1979.
Titus, A. Costandina. "Selling the Bomb: Public Relations Efforts by the Atomic Energy Commission During the 1950s and Early 1960s.” Government Publications Review 16:1 (1989): 15-29.
Tye, Larry. The Father of Spin: Edward R. Bernays and the Birth of Public Relations. New York: Crown Publishing, 1998.
Walker, S. H., and Paul Aklar. Business Finds its Voice: Management’s Efforts to Sell the Business Idea to the Public. New York: Harper & Bros., 1938.
Watson, Tom, ed. Perspectives on Public Relations Historiography and Historical Theorization: Other Voices. New York: Palgrave Macmillan, 2015.
Whyte, Jr., William H. Is Anybody Listening? How and Why U.S. Business Fumbles When it Talks With Human Beings. New York: Simon and Schuster, 1952.
Wood, Leland K. “When the Locomotive Puffs: Corporate Public Relations of the First Transcontinental Railroad Builders 1863–1869.” PhD dissertation, Ohio University, 2009.